Tuesday, 01 May 2007
The Hollywood Reporter interviewed USVO about its anti-piracy products and philosophy, titled "Hollywood targets pirates at multiplexes."
Excerpt from the article: "Specifically, what we offer is a watermarking of product," Gregston told me. "We like to make sure people understand that watermarking is part of an important strategy. The industry has been on a prevention strategy. Watermarking allows you to put indelible and invisible information that will (enable) you to trace any given product back to its original license and source and for the owner of that license to enforce it. That is a distinctly different approach than digital rights management or the use of watermarking to attempt to filter or stop play or any of these other technologically complex approaches and strategies. We like to say that what we're doing is enabling transactions by establishing a path for enforcement of the rights of a copyright holder and making it easy for people to obtain content (and) use it in the way they're used to."
To read this article please click here: The Hollywood Reporter
Last Updated ( Monday, 29 October 2007 )