Lightning Media Upgrading its MediaSentinel Anti-piracy Workstation
Thursday, 23 March 2006
(Old Lyme, CT – March 23, 2006) – Lightning Media, a leading provider of duplication and multi-media services in Hollywood, is upgrading its anti-piracy workstation, MediaSentinelTM. This new, upgraded version has been redesigned around a friendlier user interface, a fully automated SmartMarking process, and an enhanced system security architecture. Developed by USA Video Interactive Corp. (OTCBB: USVO; TSX: US; BSE/Frankfurt: USF), MediaSentinel 3.0 will make Lightning Media’s SmartMark Enhanced Duplication work orders faster and easier to process.

“Our clients at Lightning have been very excited about the enhancements for MediaSentinel and the SmartMark Technology. We believe this piracy deterrent will head off the out of control illegal duplication of copy written material,” said Stephen Buchsbaum, CEO, Lightning Media.

“Lightning Media has been a part of the foundation for MediaSentinel 3.0’s development. Working with Lightning Media’s technical team has been a fruitful experience, and has developed into a good working relationship. We look forward to marketing SmartMark Enhanced Duplication to their 3000 strong client base,” said Edwin Molina, CEO, USVO.

Lightning Media is a Certified SmartMark Anti-Piracy Provider using USVO’s MediaSentinel Workstation to SmartMark digital video and protect its clients’ properties from piracy. Lightning Media also recently announced the addition of HD editing services in its Hollywood facility.

About MediaSentinel™:
MediaSentinel is an anti-piracy device that embeds SmartMarks--invisible forensic information in every frame of video content--providing the proof courts need to protect intellectual property rights, indicting and convicting the individuals who steal the original material. Its use by producers and distributors of film and television content allows unprecedented, secure access to a wide range of distribution markets and methods which otherwise represent a significant piracy risk. MediaSentinel is available as a stand-alone workstation or on a pay-as-you-go basis through our certified Anti-Piracy Provider service network.

About Lightning Media:
Lightning Media services all duplication and new media needs from HD and video duplication to DVD authoring and replication, and audio and video compression. Lightning Media caters to a vast client base that ranges from leading motion picture studios, televisionproduction companies, independent filmmakers and web video producers to film students and an array of corporate and consumer clients. Lightning Media is committed to exceptional customer service, quality control and “lightning-fast” turnaround; featuring the most advanced and reliable equipment available today. Lightning Media’s secure, climate-controlled vault is a trusted source for storing master materials. Lightning Media has three full service facilities located in Hollywood, Burbank, and Santa Monica, and a new replication facility in Valencia, California. Lightning Media meets MPAA security specifications. For more information, visit www.lightningmedia.com.

About USA Video Interactive Corp.:
USA Video Interactive Corp. (“USVO”) designs and markets technology for delivery of digital media. USVO developed its MediaSentinel™ and SmartMark™ digital watermarking technology to provide a robust means for producers and distributors to invisibly protect their content. USA Video Technology Corp., a wholly owned subsidiary of USVO, holds the pioneering patent for store-and-forward video, filed in 1990 and issued by the United States Patent and Trademark Office on July 14, 1992; it has been cited by at least 165 other patents. USVO holds similar patents in Germany, Canada, England, France, Spain, Italy, and Japan. For more information, visit www.usvo.com.

USA Video Interactive
Corporate Headquarters Office: 83 Halls Road, Old Lyme, Connecticut, 06371 Telephone (860) 434 – 5535; Facsimile (860) 434 - 5782; Canada Office: 507 – 837 West Hastings Street, Vancouver, BC V6C 3N6. Trading symbol on the OTCBB: USVO; Trading symbol on the TSX Venture Exchange US; Trading symbol on the Berlin and Frankfurt Stock Exchanges: USF. CUSIP 902924208. For more information contact USVO at (860) 434-5535 x125.

The press release may contain forward-looking statements. Actual results may differ materially from those projected in any forward-looking statements. Investors are cautioned that such forward-looking statements involve risk and uncertainties, which may cause actual results to differ from those described.

MediaSentinel and SmartMark are trademarks of USA Video Interactive Corp.The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

The TSX Venture Exchange (TSX) has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Last Updated ( Thursday, 15 February 2007 )