TWENTIETH CENTURY FOX HOME ENTERTAINMENT ADOPTS USVO’S ANTI-PIRACY SYSTEM FOR ONLINE TRADE STREAMING
Wednesday, 02 April 2008

TWENTIETH CENTURY FOX HOME ENTERTAINMENT ADOPTS USVO’S

ANTI-PIRACY SYSTEM FOR ONLINE TRADE STREAMING

(Niantic, CT – April 2, 2008) – USA Video Interactive Corporation (OTCBB: USVO; TSX: US; BSE/Frankfurt: USF) today announced that Twentieth Century Fox Home Entertainment (TCFHE) has gone “LIVE” with its new copy protection software, MediaEscort™, to protect the Studio’s filmed entertainment content that is streamed via the Internet to its various trade business partners in advance of DVD availability.

MediaEscort’s on-demand watermarking system automatically and seamlessly embeds SmartMarks™, imperceptible forensic information in every frame of video content, during Internet delivery to protect against piracy.  TCFHE selected MediaEscort for online delivery of streaming media content for review by retail buyers, distributors and others that sell DVDs to the general public.  The move provides the Studio’s trade partners with the convenience of being able to view its product simply on their office computer.

“Professional pirates constantly prowl the Internet for streaming entertainment content that they might possibly hijack,” stated Heather Field, Executive Director of Digital Marketing IT at TCFHE.  “In using MediaEscort we can provide advance access to our content, conveniently and in a traceable manner.”

“MediaEscort is a breakthrough for USVO product development that meets a growing demand for anti-piracy products for online media,” said Edwin Molina, CEO of USVO. “We feel this is the beginning of a new era in content protection for intellectual property rightsholders.”

For further information about USVO’s anti-piracy products, please visit:
http://www.usvo.com/.

All Press inquires, please call (860) 739 – 8030.

 
About MediaEscort™:

MediaEscort™ is an industry first, IP-centric, real-time online watermarking product, with its own administrative infrastructure fully integrated into customer’s video servers. It will automatically and seamlessly embed SmartMarks—imperceptible forensic information in every frame of video content—during Internet delivery, providing the proof courts need to protect intellectual property rights, indicting and convicting the individuals who steal the original material. Using MediaEscort, copyright holders are able to protect their content without restricting the fair uses of legitimate customers. MediaEscort’s SmartMarks work across all distribution and presentation channels and technologies.  It seamlessly provides an entire system for piracy protection without frustrating consumers, who will continue to have the freedom to enjoy content in their own way.  In addition, MediaEscort has the ability to support all major codecs in the industry, while preserving the SmartMark and the process is fully compatible with DRM.

About Twentieth Century Fox Home Entertainment:

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions.  The company also releases all products around the globe for MGM Home Entertainment.  Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world.  Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About USVO:

USA Video Interactive Corp. (“USVO”) designs and markets technology for delivery of digital media. USVO developed its MediaEscort™, MediaSentinel™ and SmartMark™ digital watermarking products and technology to provide a robust means for producers and distributors to invisibly protect their content. USA Video Technology Corp., a wholly owned subsidiary of USVO, holds the pioneering patent for store-and-forward video, filed in 1990 and issued by the United States Patent and Trademark Office on July 14, 1992; it has been cited by at least 165 other patents. USVO holds similar patents in Germany, Canada, England, France, Spain, Italy, and Japan. For more information, visit www.usvo.com.

Last Updated ( Thursday, 01 May 2008 )