USVO Delivers First Product Installment For Major Hollywood Studio Division
Tuesday, 08 May 2007

(Niantic, CT – May 08, 2006) – USA Video Interactive Corp. (OTCBB: USVO; TSX: US; BSE/Frankfurt: USF) has completed and delivered the first of two installments of its MediaEscort™ anti-piracy product to its unnamed major Hollywood customer. USVO announced last November that it had signed an agreement with a division of one of the six major Hollywood studios, and that the identity of the customer would not be revealed until final product delivery and installation. USVO expects to deliver the second, final product installment shortly.

MediaEscort is a software application that resides on customer’s video servers. It automatically and seamlessly embeds SmartMarks—invisible forensic information in every frame of video content—during Internet delivery, providing the proof courts need to protect intellectual property rights, indicting and convicting the individuals who steal the original material.
 

“It’s with great pleasure to deliver this first installment of MediaEscort,” said Tom Perovic, USVO’s Chief Engineer. “MediaEscort is a major milestone in USVO’s product development. We took what we learned from our MediaSentinel product, and adapted our SmartMark technology to work for real-time Internet video downloads. MediaEscort provides customers with a simple, lightweight, forensic embedding product that can easily be integrated into their existing infrastructure.”
 

The Motion Picture Association of America states the worldwide motion picture industry, including foreign and domestic producers, distributors, theaters, video stores and pay-per-view operators, lost $18.2 billion in 2005 as a result of piracy. With video content being distributed over the Internet, piracy is an enormous concern. MediaEscort is designed to help solve this problem.
 

“Our technical team has worked exceptionally, under tremendous pressure of a short timetable to deliver this first installment in a timely fashion, and we’re proud of their achievement,” said Edwin Molina, CEO of USVO. “MediaEscort is a unique product that addresses a real and growing problem in the marketplace today. It’s not only for our major studio customer, but for any company delivering video content over the Internet in which piracy is a concern.”
 

Using MediaEscort, copyright holders will be able to protect their content without restricting the fair uses of legitimate customers, including copying, archiving, and enjoying the content on different platforms at different times.  MediaEscort’s SmartMarks work across all distribution and presentation channels and technologies.  It seamlessly provides an entire system for piracy protection without frustrating consumers, who will continue to have the freedom to enjoy content in their own way.  In addition, MediaEscort’s SmartMark process will be fully compatible with DRM.
 

For further information about the market USVO is focused on with its anti-piracy products, please go to: http://blog.usvo.com/.

Last Updated ( Thursday, 01 May 2008 )